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Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes.

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Bibliographic Details
Title: Para-Athletes as Endorsers: A Comparison of Effectiveness with Able-Bodied Athletes.
Authors: Tan, Kai Rui1, Leng, Ho Keat2 lenghokeat@gmail.com, Phua, Yi Xian Philip3
Source: Journal of Global Sport Management. Mar2026, Vol. 11 Issue 1, p23-36.
Database: SPORTDiscus with Full Text
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Description
ISSN:24704067
DOI:10.1080/24704067.2024.2379280