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The Effect of Consumers' Self-Presentation on Luxury Sports Brand Consumption.

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Bibliographic Details
Title: The Effect of Consumers' Self-Presentation on Luxury Sports Brand Consumption.
Authors: Yoo, Seongjin1 (AUTHOR), Ko, Yong Jae2 (AUTHOR), Davis, Sean3 (AUTHOR), Kim, Taehee4 (AUTHOR) kimtaehee@skku.edu
Source: European Sport Management Quarterly. Apr2026, Vol. 26 Issue 2, p247-273.
Database: SPORTDiscus with Full Text
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Description
ISSN:16184742
DOI:10.1080/16184742.2025.2540831