When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design.
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| Title: | When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design. |
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| Authors: | Xu, Yang1 (AUTHOR), Du, James2 (AUTHOR) jdu3@fsu.edu, Townsend, Kyle M.3 (AUTHOR), Boo, Soyoung3 (AUTHOR), Sato, Mikihiro4 (AUTHOR), James, Jeffrey D.2 (AUTHOR) |
| Source: | Sport Marketing Quarterly. Jun2026, Vol. 35 Issue 2, p160-178. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 10616934 |
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| DOI: | 10.1177/10616934261423715 |
