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Balancing recognition and novelty: exploring the brand architecture of integrated football clubs in the English Women's Super League.

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Bibliographic Details
Title: Balancing recognition and novelty: exploring the brand architecture of integrated football clubs in the English Women's Super League.
Authors: Hayday, Emily1 (AUTHOR) e.hayday@lboro.ac.uk, Read, Daniel1 (AUTHOR), Heria, Lauren1 (AUTHOR)
Source: Sport Management Review. Jun2026, Vol. 29 Issue 3, p421-449.
Database: SPORTDiscus with Full Text
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Description
ISSN:14413523
DOI:10.1080/14413523.2026.2620217