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BREAKING BARRIERS: EXAMINING SOCIETAL IMPACTS OF SPORT HUMAN BRAND USING ARTIFICIAL INTELLIGENCE AND STRUCTURAL EQUATION MODELING.

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Bibliographic Details
Title: BREAKING BARRIERS: EXAMINING SOCIETAL IMPACTS OF SPORT HUMAN BRAND USING ARTIFICIAL INTELLIGENCE AND STRUCTURAL EQUATION MODELING.
Authors: Gulavani, Susmit S.1, Karthikeyan, Niveditha2, Sethi, Simran Kaur3, Du, James4
Source: International Journal of Sport Management. Mar2026, Vol. 27 Issue 1, p1-31.
Database: SPORTDiscus with Full Text
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ISSN:1546234X