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Ends and Means: Can Market Demand Satisfy Spectator Motives for Sport Consumption in the WNBA?

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Bibliographic Details
Title: Ends and Means: Can Market Demand Satisfy Spectator Motives for Sport Consumption in the WNBA?
Authors: Min, Sophia D.1 sophia.min@unh.edu, Zhang, James J.2, Byon, Kevin K.3, Wang, TzuShuo R.4
Source: Journal of Global Sport Management. Jun2026, Vol. 11 Issue 2, p282-305.
Database: SPORTDiscus with Full Text
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ISSN:24704067
DOI:10.1080/24704067.2025.2470163