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Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study.

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Bibliographic Details
Title: Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study.
Authors: Lee, Minkyo1 (AUTHOR), Read, Glenna L.2 (AUTHOR), Paek, Bomin3 (AUTHOR) bomin.paek@ku.edu
Source: Communication & Sport. Aug2026, Vol. 14 Issue 4, p1452-1485.
Database: SPORTDiscus with Full Text
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Description
ISSN:21674795
DOI:10.1177/21674795251376951