APA (7th ed.) Citation

Lee, M., Read, G. L., & Paek, B. (2026). Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study. Communication & Sport, 14(4), 1452. https://doi.org/10.1177/21674795251376951

Chicago Style (17th ed.) Citation

Lee, Minkyo, Glenna L. Read, and Bomin Paek. "Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study." Communication & Sport 14, no. 4 (2026): 1452. https://doi.org/10.1177/21674795251376951.

MLA (9th ed.) Citation

Lee, Minkyo, et al. "Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study." Communication & Sport, vol. 14, no. 4, 2026, p. 1452, https://doi.org/10.1177/21674795251376951.