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Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study.

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Title: Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study.
Authors: Lee, Minkyo1 (AUTHOR), Read, Glenna L.2 (AUTHOR), Paek, Bomin3 (AUTHOR) bomin.paek@ku.edu
Source: Communication & Sport. Aug2026, Vol. 14 Issue 4, p1452-1485.
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An: 194801700
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study.
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  Data: <searchLink fieldCode="AR" term="%22Lee%2C+Minkyo%22">Lee, Minkyo</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Read%2C+Glenna+L%2E%22">Read, Glenna L.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Paek%2C+Bomin%22">Paek, Bomin</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> bomin.paek@ku.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Communication+%26+Sport%22">Communication & Sport</searchLink>. Aug2026, Vol. 14 Issue 4, p1452-1485.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=194801700
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/21674795251376951
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 34
        StartPage: 1452
    Titles:
      – TitleFull: Attentional and Evaluative Processing of Split-Screen Advertisements Embedded in Mediated Sports: An Eye-Tracking and Biometric Study.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Lee, Minkyo
      – PersonEntity:
          Name:
            NameFull: Read, Glenna L.
      – PersonEntity:
          Name:
            NameFull: Paek, Bomin
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          Dates:
            – D: 01
              M: 08
              Text: Aug2026
              Type: published
              Y: 2026
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              Value: 14
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Communication & Sport
              Type: main
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