Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism.
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| Title: | Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism. |
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| Authors: | Atoevna, Toyirova Sarvinoz1 (AUTHOR) s.a.toyirova@buxdu.uz, Anvarovich, Qodirov Azizjon2 (AUTHOR), Junaydulloyevich, Abdullayev Mehriddin3 (AUTHOR), Qizi, Rajabova Dilbar Ixtiyor4 (AUTHOR), Umarovich, Sherov Anvar2 (AUTHOR) |
| Source: | Frontiers in Sports & Active Living. 2026, p1-12. |
| Database: | SPORTDiscus with Full Text |
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| ISSN: | 26249367 |
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| DOI: | 10.3389/fspor.2026.1823565 |
