APA (7th ed.) Citation

Atoevna, T. S., Anvarovich, Q. A., Junaydulloyevich, A. M., Qizi, R. D. I., & Umarovich, S. A. (2026). Fintech-driven sport event sponsorship: How commercial banks' innovative marketing strategies shape destination branding and inclusive tourism. Frontiers in Sports & Active Living, 1. https://doi.org/10.3389/fspor.2026.1823565

Chicago Style (17th ed.) Citation

Atoevna, Toyirova Sarvinoz, Qodirov Azizjon Anvarovich, Abdullayev Mehriddin Junaydulloyevich, Rajabova Dilbar Ixtiyor Qizi, and Sherov Anvar Umarovich. "Fintech-driven Sport Event Sponsorship: How Commercial Banks' Innovative Marketing Strategies Shape Destination Branding and Inclusive Tourism." Frontiers in Sports & Active Living 2026: 1. https://doi.org/10.3389/fspor.2026.1823565.

MLA (9th ed.) Citation

Atoevna, Toyirova Sarvinoz, et al. "Fintech-driven Sport Event Sponsorship: How Commercial Banks' Innovative Marketing Strategies Shape Destination Branding and Inclusive Tourism." Frontiers in Sports & Active Living, 2026, p. 1, https://doi.org/10.3389/fspor.2026.1823565.