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Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism.

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Title: Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism.
Authors: Atoevna, Toyirova Sarvinoz1 (AUTHOR) s.a.toyirova@buxdu.uz, Anvarovich, Qodirov Azizjon2 (AUTHOR), Junaydulloyevich, Abdullayev Mehriddin3 (AUTHOR), Qizi, Rajabova Dilbar Ixtiyor4 (AUTHOR), Umarovich, Sherov Anvar2 (AUTHOR)
Source: Frontiers in Sports & Active Living. 2026, p1-12.
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PubType: Academic Journal
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  Data: Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism.
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  Data: <searchLink fieldCode="JN" term="%22Frontiers+in+Sports+%26+Active+Living%22">Frontiers in Sports & Active Living</searchLink>. 2026, p1-12.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=194968739
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.3389/fspor.2026.1823565
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      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 12
        StartPage: 1
    Titles:
      – TitleFull: Fintech-driven sport event sponsorship: how commercial banks' innovative marketing strategies shape destination branding and inclusive tourism.
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          Name:
            NameFull: Atoevna, Toyirova Sarvinoz
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          Name:
            NameFull: Anvarovich, Qodirov Azizjon
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          Name:
            NameFull: Junaydulloyevich, Abdullayev Mehriddin
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          Name:
            NameFull: Qizi, Rajabova Dilbar Ixtiyor
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          Name:
            NameFull: Umarovich, Sherov Anvar
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          Dates:
            – D: 30
              M: 06
              Text: 2026
              Type: published
              Y: 2026
          Identifiers:
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              Value: 26249367
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            – TitleFull: Frontiers in Sports & Active Living
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