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Machine learning and churn: predicting season ticket holder behaviour.

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Bibliographic Details
Title: Machine learning and churn: predicting season ticket holder behaviour.
Authors: Yeomans, Carleigh1 (AUTHOR) cyeomans@swin.edu.au, Purser, David1 (AUTHOR), Karg, Adam2 (AUTHOR), Nguyen, Jeremy1 (AUTHOR), Shorter, Kath3 (AUTHOR)
Source: Sport Management Review. Aug2026, Vol. 29 Issue 4, p707-733.
Database: SPORTDiscus with Full Text
Description
ISSN:14413523
DOI:10.1080/14413523.2026.2647540