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Machine learning and churn: predicting season ticket holder behaviour.

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Title: Machine learning and churn: predicting season ticket holder behaviour.
Authors: Yeomans, Carleigh1 (AUTHOR) cyeomans@swin.edu.au, Purser, David1 (AUTHOR), Karg, Adam2 (AUTHOR), Nguyen, Jeremy1 (AUTHOR), Shorter, Kath3 (AUTHOR)
Source: Sport Management Review. Aug2026, Vol. 29 Issue 4, p707-733.
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Sport+Management+Review%22">Sport Management Review</searchLink>. Aug2026, Vol. 29 Issue 4, p707-733.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/14413523.2026.2647540
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      – Text: English
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        PageCount: 27
        StartPage: 707
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            NameFull: Yeomans, Carleigh
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            NameFull: Purser, David
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            NameFull: Karg, Adam
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            NameFull: Nguyen, Jeremy
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              Text: Aug2026
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              Y: 2026
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