Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport.'.
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| Title: | Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport.'. |
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| Authors: | Braunstein, Jessica R.1 jbraunstein@towson.edu, Newman, Joshua I.2, Beissel, Adam S.3,4 |
| Source: | International Journal of Sports Marketing & Sponsorship. Apr2008, Vol. 9 Issue 3, p219-233. |
| Database: | SPORTDiscus with Full Text |
| ISSN: | 14646668 |
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| DOI: | 10.1108/IJSMS-09-03-2008-B009 |
