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The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

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Bibliographic Details
Title: The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?
Authors: Reiser, Matthias1, Breuer, Christoph1, Wicker, Pamela2
Source: International Journal of Sport Finance. Aug2012, Vol. 7 Issue 3, p232-248.
Database: SPORTDiscus with Full Text
Description
ISSN:15586235
DOI:10.1177/155862351200700303