View in EDS PDF Full Text

The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

Saved in:
Bibliographic Details
Title: The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?
Authors: Reiser, Matthias1, Breuer, Christoph1, Wicker, Pamela2
Source: International Journal of Sport Finance. Aug2012, Vol. 7 Issue 3, p232-248.
Database: SPORTDiscus with Full Text
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: s3h
DbLabel: SPORTDiscus with Full Text
An: 79700301
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Reiser%2C+Matthias%22">Reiser, Matthias</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Breuer%2C+Christoph%22">Breuer, Christoph</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Wicker%2C+Pamela%22">Wicker, Pamela</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sport+Finance%22">International Journal of Sport Finance</searchLink>. Aug2012, Vol. 7 Issue 3, p232-248.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=s3h&AN=79700301
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/155862351200700303
    Languages:
      – Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 232
    Titles:
      – TitleFull: The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Reiser, Matthias
      – PersonEntity:
          Name:
            NameFull: Breuer, Christoph
      – PersonEntity:
          Name:
            NameFull: Wicker, Pamela
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: Aug2012
              Type: published
              Y: 2012
          Identifiers:
            – Type: issn-print
              Value: 15586235
          Numbering:
            – Type: volume
              Value: 7
            – Type: issue
              Value: 3
          Titles:
            – TitleFull: International Journal of Sport Finance
              Type: main
ResultId 1