View in EDS HTML Full Text PDF Full Text

Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands.

Saved in:
Bibliographic Details
Title: Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands.
Authors: Su, Jin1, Tong, Xiao2
Source: Family & Consumer Sciences Research Journal. Jun2016, Vol. 44 Issue 4, p427-446. 20p.
Database: Sociology Source Ultimate
Full text is not displayed to guests.
Description
ISSN:1077727X
DOI:10.1111/fcsr.12171