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Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands.

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Title: Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands.
Authors: Su, Jin1, Tong, Xiao2
Source: Family & Consumer Sciences Research Journal. Jun2016, Vol. 44 Issue 4, p427-446. 20p.
Database: Sociology Source Ultimate
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  Data: Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands.
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        Value: 10.1111/fcsr.12171
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        Text: English
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        PageCount: 20
        StartPage: 427
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      – TitleFull: Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands.
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              Text: Jun2016
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