Constructing Masculinity in Women's Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior.
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| Title: | Constructing Masculinity in Women's Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior. |
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| Authors: | Filice, Eric1 efilice@uwaterloo.ca, Neiterman, Elena1 elena.neiterman@uwaterloo.ca, Meyer, Samantha B.1 samantha.meyer@uwaterloo.ca |
| Source: | Qualitative Sociology Review. 1/31/2019, Vol. 15 Issue 1, p86-104. 19p. |
| Database: | Sociology Source Ultimate |
| ISSN: | 17338077 |
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| DOI: | 10.18778/1733-8077.15.1.04 |
