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Constructing Masculinity in Women's Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior.

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Title: Constructing Masculinity in Women's Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior.
Authors: Filice, Eric1 efilice@uwaterloo.ca, Neiterman, Elena1 elena.neiterman@uwaterloo.ca, Meyer, Samantha B.1 samantha.meyer@uwaterloo.ca
Source: Qualitative Sociology Review. 1/31/2019, Vol. 15 Issue 1, p86-104. 19p.
Database: Sociology Source Ultimate
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  Data: Constructing Masculinity in Women's Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior.
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  Data: <searchLink fieldCode="AR" term="%22Filice%2C+Eric%22">Filice, Eric</searchLink><relatesTo>1</relatesTo><i> efilice@uwaterloo.ca</i><br /><searchLink fieldCode="AR" term="%22Neiterman%2C+Elena%22">Neiterman, Elena</searchLink><relatesTo>1</relatesTo><i> elena.neiterman@uwaterloo.ca</i><br /><searchLink fieldCode="AR" term="%22Meyer%2C+Samantha+B%2E%22">Meyer, Samantha B.</searchLink><relatesTo>1</relatesTo><i> samantha.meyer@uwaterloo.ca</i>
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  Data: <searchLink fieldCode="JN" term="%22Qualitative+Sociology+Review%22">Qualitative Sociology Review</searchLink>. 1/31/2019, Vol. 15 Issue 1, p86-104. 19p.
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        Value: 10.18778/1733-8077.15.1.04
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      – Code: eng
        Text: English
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      – TitleFull: Constructing Masculinity in Women's Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior.
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              Text: 1/31/2019
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