Bibliographic Details
| Title: |
Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente. |
| Alternate Title: |
Competitive financial marketing strategies in the banking sector: Customer perception. |
| Authors: |
Mahecha Freyle, Oscar José1 ingosma2009@gmail.com, López Juvinao, Danny Daniel2 dlopezj@uniguajira.edu.co, Socarras Bertiz, Carlos Alberto2 csocarras@uniguajira.edu.co |
| Source: |
Revista Venezolana de Gerencia (RVG). 2019, Vol. 24 Issue 88, p1166-1178. 13p. |
| Database: |
Sociology Source Ultimate |
