View in EDS

Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente.

Saved in:
Bibliographic Details
Title: Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente.
Alternate Title: Competitive financial marketing strategies in the banking sector: Customer perception.
Authors: Mahecha Freyle, Oscar José1 ingosma2009@gmail.com, López Juvinao, Danny Daniel2 dlopezj@uniguajira.edu.co, Socarras Bertiz, Carlos Alberto2 csocarras@uniguajira.edu.co
Source: Revista Venezolana de Gerencia (RVG). 2019, Vol. 24 Issue 88, p1166-1178. 13p.
Database: Sociology Source Ultimate
FullText Text:
  Availability: 0
Header DbId: sxi
DbLabel: Sociology Source Ultimate
An: 141738477
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Competitive financial marketing strategies in the banking sector: Customer perception.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Mahecha+Freyle%2C+Oscar+José%22">Mahecha Freyle, Oscar José</searchLink><relatesTo>1</relatesTo><i> ingosma2009@gmail.com</i><br /><searchLink fieldCode="AR" term="%22López+Juvinao%2C+Danny+Daniel%22">López Juvinao, Danny Daniel</searchLink><relatesTo>2</relatesTo><i> dlopezj@uniguajira.edu.co</i><br /><searchLink fieldCode="AR" term="%22Socarras+Bertiz%2C+Carlos+Alberto%22">Socarras Bertiz, Carlos Alberto</searchLink><relatesTo>2</relatesTo><i> csocarras@uniguajira.edu.co</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Revista+Venezolana+de+Gerencia+%28RVG%29%22">Revista Venezolana de Gerencia (RVG)</searchLink>. 2019, Vol. 24 Issue 88, p1166-1178. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=sxi&AN=141738477
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 13
        StartPage: 1166
    Titles:
      – TitleFull: Estrategias competitivas de marketing financiero en el sector bancario: Percepción del cliente.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Mahecha Freyle, Oscar José
      – PersonEntity:
          Name:
            NameFull: López Juvinao, Danny Daniel
      – PersonEntity:
          Name:
            NameFull: Socarras Bertiz, Carlos Alberto
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 10
              Text: 2019
              Type: published
              Y: 2019
          Identifiers:
            – Type: issn-print
              Value: 13159984
          Numbering:
            – Type: volume
              Value: 24
            – Type: issue
              Value: 88
          Titles:
            – TitleFull: Revista Venezolana de Gerencia (RVG)
              Type: main
ResultId 1