User behaviors analysis on OTT platform with an integration of technology acceptance model.
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| Title: | User behaviors analysis on OTT platform with an integration of technology acceptance model. |
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| Authors: | Chen, Chyoug-Hwa1 (AUTHOR), Chen, I-Fei2 (AUTHOR), Tsaur, Ruey-Chyn3 (AUTHOR) rctsaur@yahoo.com.tw, Chui, Li-Yun2 (AUTHOR) |
| Source: | Quality & Quantity. Dec2023, Vol. 57 Issue 6, p5673-5691. 19p. |
| Database: | Sociology Source Ultimate |
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| ISSN: | 00335177 |
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| DOI: | 10.1007/s11135-023-01623-w |
