Exploring global trends and future directions in advertising research: A focus on consumer behavior.
Saved in:
| Title: | Exploring global trends and future directions in advertising research: A focus on consumer behavior. |
|---|---|
| Authors: | Alsharif, Ahmed H.1 (AUTHOR) ahmedalsharif07@gmail.com, Salleh, Nor Zafir Md1 (AUTHOR), Alrawad, Mahmaod2,3 (AUTHOR), Lutfi, Abdalwali4 (AUTHOR) |
| Source: | Current Psychology. Feb2024, Vol. 43 Issue 7, p6193-6216. 24p. |
| Database: | Sociology Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
| ISSN: | 10461310 |
|---|---|
| DOI: | 10.1007/s12144-023-04812-w |
