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Elementos de la publicidad política en campañas electorales: análisis de spots de la campaña presidencial de México 2018 desde la cooperación estratégica.

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Title: Elementos de la publicidad política en campañas electorales: análisis de spots de la campaña presidencial de México 2018 desde la cooperación estratégica.
Alternate Title: Elements of Political Advertising in Electoral Campaigns: An Analysis of Spots from Mexico’s 2018 Presidential Campaign through Strategic Cooperation.
Authors: Marañón, Felipe1 felipe.maranonlzcn@uanl.edu.mx
Source: Pacha: Journal of Contemporary Studies of the Global South / Revista de Estudios Contemporáneos del Sur Global. sep-dic2024, Vol. 5 Issue 15, p1-20. 20p.
Database: Sociology Source Ultimate
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  Data: Elements of Political Advertising in Electoral Campaigns: An Analysis of Spots from Mexico’s 2018 Presidential Campaign through Strategic Cooperation.
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        Value: 10.46652/pacha.v5i15.339
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      – Code: spa
        Text: Spanish
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        PageCount: 20
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      – TitleFull: Elementos de la publicidad política en campañas electorales: análisis de spots de la campaña presidencial de México 2018 desde la cooperación estratégica.
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            – D: 01
              M: 09
              Text: sep-dic2024
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              Y: 2024
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