The role of big data analytics capability in the telecommunication sector of Pakistan: the chain mediating effect of data integration capability and data-driven decision making.
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| Title: | The role of big data analytics capability in the telecommunication sector of Pakistan: the chain mediating effect of data integration capability and data-driven decision making. |
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| Authors: | Khan, Muhammad Umar1 (AUTHOR), Fatima, Iram2 (AUTHOR) Iram.iqtm@pu.edu.pk |
| Source: | Quality & Quantity. Feb2025, Vol. 59 Issue 1, p51-85. 35p. |
| Database: | Sociology Source Ultimate |
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| ISSN: | 00335177 |
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| DOI: | 10.1007/s11135-024-01923-9 |
