The influence of persuasive soft or forceful messages on the willingness of green consumption behavior in hotels.
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| Title: | The influence of persuasive soft or forceful messages on the willingness of green consumption behavior in hotels. |
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| Authors: | Zhou, Wenjia1 (AUTHOR) viola0320@bjfu.edu.cn, Hu, Jing1 (AUTHOR) 354630154@qq.com, Chen, Kai1,2 (AUTHOR) chenkai3@bjfu.edu.cn |
| Source: | Current Psychology. May2025, Vol. 44 Issue 10, p9526-9540. 15p. |
| Database: | Sociology Source Ultimate |
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| ISSN: | 10461310 |
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| DOI: | 10.1007/s12144-025-07763-6 |
