Phygital Consumption of Cultural Services: Segmenting Consumers by Purchase Channel Preferences.
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| Title: | Phygital Consumption of Cultural Services: Segmenting Consumers by Purchase Channel Preferences. |
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| Authors: | Wróblewski, Łukasz1 lukasz.wroblewski@ue.katowice.pl |
| Source: | Cultural Management: Science & Education. 2025, Vol. 9 Issue 1, p31-48. 18p. |
| Database: | Sociology Source Ultimate |
| ISSN: | 25126962 |
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| DOI: | 10.30819/cmse.9-1.02 |