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Phygital Consumption of Cultural Services: Segmenting Consumers by Purchase Channel Preferences.

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Title: Phygital Consumption of Cultural Services: Segmenting Consumers by Purchase Channel Preferences.
Authors: Wróblewski, Łukasz1 lukasz.wroblewski@ue.katowice.pl
Source: Cultural Management: Science & Education. 2025, Vol. 9 Issue 1, p31-48. 18p.
Database: Sociology Source Ultimate
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        Value: 10.30819/cmse.9-1.02
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      – TitleFull: Phygital Consumption of Cultural Services: Segmenting Consumers by Purchase Channel Preferences.
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              Text: 2025
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