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Promoting pet welfare in Peru: social marketing strategies through TikTok.

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Title: Promoting pet welfare in Peru: social marketing strategies through TikTok.
Authors: Calanchez Urribarri, Africa1 (AUTHOR) calanchezafrica@gmail.com, Chávez Vera, Kerwin1 (AUTHOR), Huamán de los Heros, Claudio1 (AUTHOR), Alderete Velita, Joel1 (AUTHOR), Ríos Cubas, Martin2 (AUTHOR)
Source: Cogent Social Sciences. Dec2025, Vol. 11 Issue 1, p1-18. 18p.
Database: Sociology Source Ultimate
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ISSN:23311886
DOI:10.1080/23311886.2025.2518445