Investigating critical success factors in implementing marketing strategy in FMCG sector in Pakistan.
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| Title: | Investigating critical success factors in implementing marketing strategy in FMCG sector in Pakistan. |
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| Authors: | Basit, Abdul1 abasit@lincoln.edu.my, Bhaumik, Amiya1 amiya@lincoln.edu.my, Khan Niazi, Abdul Aziz1 azizniazi68@yahoo.com |
| Source: | Humanities & Social Sciences Letters. 2026, Vol. 14 Issue 1, p515-530. 16p. |
| Database: | Sociology Source Ultimate |
| ISSN: | 23125659 |
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| DOI: | 10.18488/73.v14i1.4745 |
