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Investigating critical success factors in implementing marketing strategy in FMCG sector in Pakistan.

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Title: Investigating critical success factors in implementing marketing strategy in FMCG sector in Pakistan.
Authors: Basit, Abdul1 abasit@lincoln.edu.my, Bhaumik, Amiya1 amiya@lincoln.edu.my, Khan Niazi, Abdul Aziz1 azizniazi68@yahoo.com
Source: Humanities & Social Sciences Letters. 2026, Vol. 14 Issue 1, p515-530. 16p.
Database: Sociology Source Ultimate
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  Data: Investigating critical success factors in implementing marketing strategy in FMCG sector in Pakistan.
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  Data: <searchLink fieldCode="AR" term="%22Basit%2C+Abdul%22">Basit, Abdul</searchLink><relatesTo>1</relatesTo><i> abasit@lincoln.edu.my</i><br /><searchLink fieldCode="AR" term="%22Bhaumik%2C+Amiya%22">Bhaumik, Amiya</searchLink><relatesTo>1</relatesTo><i> amiya@lincoln.edu.my</i><br /><searchLink fieldCode="AR" term="%22Khan+Niazi%2C+Abdul+Aziz%22">Khan Niazi, Abdul Aziz</searchLink><relatesTo>1</relatesTo><i> azizniazi68@yahoo.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Humanities+%26+Social+Sciences+Letters%22">Humanities & Social Sciences Letters</searchLink>. 2026, Vol. 14 Issue 1, p515-530. 16p.
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      – Type: doi
        Value: 10.18488/73.v14i1.4745
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 515
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      – TitleFull: Investigating critical success factors in implementing marketing strategy in FMCG sector in Pakistan.
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            NameFull: Basit, Abdul
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            NameFull: Bhaumik, Amiya
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            NameFull: Khan Niazi, Abdul Aziz
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              Text: 2026
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              Y: 2026
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