Key Determinants in Shaping Revisit Intention and eWOM Among OTA Tourists in Thailand: A Structural Equation Modeling (SEM) Approach.

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Bibliographic Details
Title: Key Determinants in Shaping Revisit Intention and eWOM Among OTA Tourists in Thailand: A Structural Equation Modeling (SEM) Approach.
Authors: Rattanaburi, Konrawan1, Ma, Chengxiang1, Zhang, Tiefu2, Ketwan, Pattaraporn3 Pattarapornktw@msme.au.edu
Source: Asia-Pacific Social Science Review (APSSR). Mar2026, Vol. 26 Issue 1, p91-107. 17p.
Database: Sociology Source Ultimate
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ISSN:23508329