Key Determinants in Shaping Revisit Intention and eWOM Among OTA Tourists in Thailand: A Structural Equation Modeling (SEM) Approach.
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| Title: | Key Determinants in Shaping Revisit Intention and eWOM Among OTA Tourists in Thailand: A Structural Equation Modeling (SEM) Approach. |
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| Authors: | Rattanaburi, Konrawan1, Ma, Chengxiang1, Zhang, Tiefu2, Ketwan, Pattaraporn3 Pattarapornktw@msme.au.edu |
| Source: | Asia-Pacific Social Science Review (APSSR). Mar2026, Vol. 26 Issue 1, p91-107. 17p. |
| Database: | Sociology Source Ultimate |
| ISSN: | 23508329 |
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