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Virtual influencer attributes and purchase intention: a systematic review.

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Bibliographic Details
Title: Virtual influencer attributes and purchase intention: a systematic review.
Authors: Zhou, Baiyu1 (AUTHOR), Li, Jing2 (AUTHOR) li_jing@btbu.edu.cn, Abdullah, Zulhamri1 (AUTHOR), Hashim, Norliana1 (AUTHOR), Qi, Meng1 (AUTHOR)
Source: Frontiers in Human Dynamics. 2026, p1-13. 13p.
Database: Sociology Source Ultimate
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ISSN:26732726
DOI:10.3389/fhumd.2026.1816209