How customers co-create and connect: an integrative pathway from engagement to social media usage intention.
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| Title: | How customers co-create and connect: an integrative pathway from engagement to social media usage intention. |
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| Authors: | Tamzil, Fachmi1 (AUTHOR) fachmi.tamzil@esaunggul.ac.id, Praja, Arief Kusuma Among1 (AUTHOR), Amalia, Lia1 (AUTHOR), Wahyudi, Triyono Arief1 (AUTHOR) |
| Source: | Frontiers in Human Dynamics. 2026, p1-11. 11p. |
| Database: | Sociology Source Ultimate |
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| ISSN: | 26732726 |
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| DOI: | 10.3389/fhumd.2026.1794670 |
