Bibliographic Details
| Title: |
Neuromarketing y emociones en consumidores de bebidas gaseosas: abordaje mediante FaceReader. |
| Alternate Title: |
Neuromarketing and Emotions in Soft Drink Consumers: An approach using FaceReader. |
| Authors: |
Lopez Salazar, José Luis1 josel.lopez@espoch.edu.ec, Cáceres Báez, Víctor Alejandro2 victorcacebaez@gmail.com, Vasco Vasco, José Antonio3 jvasco@espoch.edu.ec, García Salazar, María Angélica4 mgarcia@uce.edu.ec |
| Source: |
Revista Venezolana de Gerencia (RVG). abr-jun2026, Vol. 31 Issue 114, p1-16. 16p. |
| Database: |
Sociology Source Ultimate |
