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Neuromarketing y emociones en consumidores de bebidas gaseosas: abordaje mediante FaceReader.

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Title: Neuromarketing y emociones en consumidores de bebidas gaseosas: abordaje mediante FaceReader.
Alternate Title: Neuromarketing and Emotions in Soft Drink Consumers: An approach using FaceReader.
Authors: Lopez Salazar, José Luis1 josel.lopez@espoch.edu.ec, Cáceres Báez, Víctor Alejandro2 victorcacebaez@gmail.com, Vasco Vasco, José Antonio3 jvasco@espoch.edu.ec, García Salazar, María Angélica4 mgarcia@uce.edu.ec
Source: Revista Venezolana de Gerencia (RVG). abr-jun2026, Vol. 31 Issue 114, p1-16. 16p.
Database: Sociology Source Ultimate
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  Data: Neuromarketing and Emotions in Soft Drink Consumers: An approach using FaceReader.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=sxi&AN=195333168
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      – Type: doi
        Value: 10.52080/rvgluz.31.114.4
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      – Code: spa
        Text: Spanish
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      – TitleFull: Neuromarketing y emociones en consumidores de bebidas gaseosas: abordaje mediante FaceReader.
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          Name:
            NameFull: Lopez Salazar, José Luis
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            NameFull: Cáceres Báez, Víctor Alejandro
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            NameFull: Vasco Vasco, José Antonio
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            NameFull: García Salazar, María Angélica
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              Text: abr-jun2026
              Type: published
              Y: 2026
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              Value: 31
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              Value: 114
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