Neuromarketing y emociones en consumidores de bebidas gaseosas: abordaje mediante FaceReader.
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| Title: | Neuromarketing y emociones en consumidores de bebidas gaseosas: abordaje mediante FaceReader. |
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| Alternate Title: | Neuromarketing and Emotions in Soft Drink Consumers: An approach using FaceReader. |
| Authors: | Lopez Salazar, José Luis1 josel.lopez@espoch.edu.ec, Cáceres Báez, Víctor Alejandro2 victorcacebaez@gmail.com, Vasco Vasco, José Antonio3 jvasco@espoch.edu.ec, García Salazar, María Angélica4 mgarcia@uce.edu.ec |
| Source: | Revista Venezolana de Gerencia (RVG). abr-jun2026, Vol. 31 Issue 114, p1-16. 16p. |
| Database: | Sociology Source Ultimate |
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