The Role of Social Media and Community in Purchasing Decisions Via Customer Equity.
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| Title: | The Role of Social Media and Community in Purchasing Decisions Via Customer Equity. |
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| Authors: | Delbert, Gregorios1 Gregorios.delbert@binus.ac.id, Wisudyanto, Muhammad Khevin Martinier2, Harla, Sarah Azalia Putri1, Furinto, Asnan2 |
| Source: | Journal of Business, Social & Technology. 2026, Vol. 7 Issue 2, p557-574. 18p. |
| Database: | Sociology Source Ultimate |
| ISSN: | 28072928 |
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| DOI: | 10.59261/jbt.v7i2.656 |
