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The Role of Social Media and Community in Purchasing Decisions Via Customer Equity.

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Title: The Role of Social Media and Community in Purchasing Decisions Via Customer Equity.
Authors: Delbert, Gregorios1 Gregorios.delbert@binus.ac.id, Wisudyanto, Muhammad Khevin Martinier2, Harla, Sarah Azalia Putri1, Furinto, Asnan2
Source: Journal of Business, Social & Technology. 2026, Vol. 7 Issue 2, p557-574. 18p.
Database: Sociology Source Ultimate
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        Value: 10.59261/jbt.v7i2.656
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        Text: English
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              Text: 2026
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