Public relations strategies applied to the implementation of a 'countrybrand' in the Galicia-north Portugal Euro-region.

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Bibliographic Details
Title:	Public relations strategies applied to the implementation of a 'countrybrand' in the Galicia-north Portugal Euro-region.
Authors:	Souto, Ana Belén Fernández, Gestal, Montse Vázquez
Source:	Portuguese Journal of Social Science. Aug2011, Vol. 10 Issue 2, p185-204. 20p. 1 Diagram, 1 Chart, 5 Graphs.
Database:	Sociology Source Ultimate

Description
ISSN:	1476413X
DOI:	10.1386/pjss.10.2.185_1