The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail.
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| Title: | The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail. |
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| Authors: | Jin, Rongren1 (AUTHOR), Baek, Eunsoo1 (AUTHOR) ebaek@hanyang.ac.kr, Oh, Grace Ga-Eun2 (AUTHOR) |
| Source: | Fashion & Textiles (2198-0802). 12/15/2025, Vol. 12 Issue 1, p1-25. 25p. |
| Database: | Textile Technology Complete |
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| ISSN: | 21980802 |
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| DOI: | 10.1186/s40691-025-00449-4 |
