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Fleeting yet unique: exploring the effects of ephemerality and social media usage on consumer reactions in pop-up stores.

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Bibliographic Details
Title: Fleeting yet unique: exploring the effects of ephemerality and social media usage on consumer reactions in pop-up stores.
Authors: Liu, Yu Jin1 (AUTHOR) lyj0627@pusan.ac.kr, Lee, Jin Hwa1 (AUTHOR) onleejh@pusan.ac.kr
Source: Fashion & Textiles (2198-0802). 1/6/2026, Vol. 13 Issue 1, p1-24. 24p.
Database: Textile Technology Complete
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Description
ISSN:21980802
DOI:10.1186/s40691-025-00451-w