Exploring the influence of Instagram-based sustainability communication strategies on the consumer perceptions and purchasing behaviour of Gen Z in the UK fashion market.
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| Title: | Exploring the influence of Instagram-based sustainability communication strategies on the consumer perceptions and purchasing behaviour of Gen Z in the UK fashion market. |
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| Authors: | Chaudhri, Shweta1 (AUTHOR) shwetachaudhri6@gmail.com |
| Source: | International Journal of Sustainable Fashion & Textiles. 2026, Vol. 5 Issue 1, p53-80. 28p. |
| Database: | Textile Technology Complete |
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| ISSN: | 2754026X |
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| DOI: | 10.1386/sft_00077_1 |
