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Exploring the influence of Instagram-based sustainability communication strategies on the consumer perceptions and purchasing behaviour of Gen Z in the UK fashion market.

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Title: Exploring the influence of Instagram-based sustainability communication strategies on the consumer perceptions and purchasing behaviour of Gen Z in the UK fashion market.
Authors: Chaudhri, Shweta1 (AUTHOR) shwetachaudhri6@gmail.com
Source: International Journal of Sustainable Fashion & Textiles. 2026, Vol. 5 Issue 1, p53-80. 28p.
Database: Textile Technology Complete
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  Data: Exploring the influence of Instagram-based sustainability communication strategies on the consumer perceptions and purchasing behaviour of Gen Z in the UK fashion market.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sustainable+Fashion+%26+Textiles%22">International Journal of Sustainable Fashion & Textiles</searchLink>. 2026, Vol. 5 Issue 1, p53-80. 28p.
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        Value: 10.1386/sft_00077_1
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      – Code: eng
        Text: English
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        PageCount: 28
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              Text: 2026
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              Y: 2026
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