Elementos del mercado para comprender la dinámica de la Industria mexicana de los medios de comunicación.
Saved in:
| Title: | Elementos del mercado para comprender la dinámica de la Industria mexicana de los medios de comunicación. (Spanish). |
|---|---|
| Alternate Title: | Market Components to Understand the Dynamics of the Mexican Communications Media. (English) Elementos do mercado para compreender a dinâmica da indústria mexicana dos meios de comunicação. (Portuguese) |
| Authors: | Gutiérrez-Rentería, María Elena |
| Source: | Palabra Clave. dec2014, Vol. 17 Issue 4, p1194-1212. 19p. |
| Subjects: | MASS media industry, COMMUNICATIONS industries, TELEVISION advertising, MARKETING research, INDUSTRIAL concentration, TELECOMMUNICATIONS laws & regulations, ECONOMICS |
| Geographic Terms: | MEXICO |
| Abstract (English): | This paper describes the Mexican media industry from the perspective of economics and media management. The study outlines some of the macroand microeconomic factors that serve to understand the offers being made by communications entrepreneurs and the media consumption by the audiences. It is a study that applies the economic theory of the media to empirically describe the current state of the industry. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | El presente trabajo describe la industria de medios mexicana desde la óptica de la economía y la gestión. El estudio describe algunos de los factores macro y microeconómicos que sirven para comprender la oferta de los empresarios de la comunicación y el consumo de medios por parte de las audiencias. Es un estudio que aplica la teoría económica de los medios para describir empíricamente el estado actual de la industria. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | O presente trabalho descreve a indústria dos meios de comunicação mexicana a partir da ótica da economia e da gestão da mídia. O estudo descreve alguns dos fatores macro e microeconômicos que servem para compreender a oferta dos empresários da comunicação e o consumo dos meios de comunicação pelo público. É um estudo que aplica a teoria económica dos meios de comunicação para descrever empiricamente o estado atual da indústria. [ABSTRACT FROM AUTHOR] |
| Database: | Referencia Latina |
| Abstract: | This paper describes the Mexican media industry from the perspective of economics and media management. The study outlines some of the macroand microeconomic factors that serve to understand the offers being made by communications entrepreneurs and the media consumption by the audiences. It is a study that applies the economic theory of the media to empirically describe the current state of the industry. [ABSTRACT FROM AUTHOR] |
|---|---|
| ISSN: | 01228285 |
| DOI: | 10.5294/pacla.2014.17.4.9 |
