CULTURAS HÍBRIDAS Y ESTRATEGIAS COMUNICACIONALES.

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Bibliographic Details
Title:	CULTURAS HÍBRIDAS Y ESTRATEGIAS COMUNICACIONALES. (Spanish).
Source:	Estudios Sobre las Culturas Contemporáneas. jun1997, Vol. 3 Issue 5, p109-128. 20p.
Subjects:	MULTICULTURALISM, INTERNATIONAL trade, FREE trade, CULTURAL fusion, SOCIAL sciences, HYBRID Cultures (Book)
Abstract:	The author reviews his proposed responses to the question: how useful is the notion of hybridity as we approach the century's end amid a drastic reconfiguring of cultural boundaries and markets? In his book "Hybrid Cultures," he takes into account the attention being paid to multiculturalism in the 1990's, the process of supranational integration and hybridisation being promoted by international free trade agreements, the rethinking of modernity and postmodernity in this decade, and some debates that the book has engendered in the six years since it was published. [ABSTRACT FROM PUBLISHER]
Database:	Referencia Latina

Description
Abstract:	The author reviews his proposed responses to the question: how useful is the notion of hybridity as we approach the century's end amid a drastic reconfiguring of cultural boundaries and markets? In his book "Hybrid Cultures," he takes into account the attention being paid to multiculturalism in the 1990's, the process of supranational integration and hybridisation being promoted by international free trade agreements, the rethinking of modernity and postmodernity in this decade, and some debates that the book has engendered in the six years since it was published. [ABSTRACT FROM PUBLISHER]
ISSN:	14052210