Xelia. La belleza en las ilustraciones de Elia Martínez Fernández.

Saved in:

Bibliographic Details
Title:	Xelia. La belleza en las ilustraciones de Elia Martínez Fernández. (Spanish).
Alternate Title:	Xelia. Beauty in the illustrations of Elia Martínez Fernández. (English)
Authors:	Sánchez Galán, María Begoña, Alvarado López, María Cruz, Walliser Martínez, Juan Andrés
Source:	Arenal.Revista de Historia de las Mujeres. jul-dic2024, Vol. 31 Issue 2, p349-377. 29p.
Subjects:	ADVERTISING agencies, WOMEN'S magazines, AESTHETICS, GRAPHIC arts, COMMERCIAL art
Abstract (English):	Xelia, pseudonym of Elia Martínez Fernández Torregrosa Salazar, was an illustrator who worked for some of the most important publications of the 50s and 60s of the last century. As a freelancer, she undertook assignments from a vast number of publications and advertising agencies. Especially important were the works she carried out for the newspaper ABC, the magazine Chicas and the collection Biblioteca de Chicas. In the advertising field, she stood out for her illustrations for Perfumes Parera, Publicidad Ribó and Elios and the Dardo agency, to whose team of illustrators she joined in the sixties. In the subsequent decades, already distanced from the profession, she pursued a discreet artistic career. This article explores the biography and the most notable contributions of a prolific artist who, through her idealised portrayal of women, contributed to shaping the imagery of beauty of women in the fifties and sixties. [ABSTRACT FROM AUTHOR]
Abstract (Spanish):	Xelia, pseudónimo de Elia Martínez Fernández Torregrosa Salazar, fue una ilustradora que, durante los años cincuenta y sesenta del siglo xx, trabajó para las publicaciones más importantes del momento. Como profesional independiente, asumió encargos de un amplísimo número de editoriales y agencias de publicidad. Especialmente importantes fueron los trabajos que realizó para el diario ABC, la revista Chicas y la colección Biblioteca de Chicas. En el terreno publicitario destacó por sus ilustraciones para los Perfumes Parera, Publicidad Ribó, Helios y la agencia Dardo, a cuyo equipo de dibujantes se incorporó en los sesenta. En las décadas posteriores, alejada ya de la profesión, desarrolló una discreta carrera artística. Este artículo recupera la biografía y las aportaciones más destacadas de una prolífica artista que, a través de sus idealizadas representaciones femeninas, contribuyó a construir el imaginario de belleza de las mujeres de los cincuenta y sesenta. [ABSTRACT FROM AUTHOR]
Database:	Referencia Latina

Description
Abstract:	Xelia, pseudonym of Elia Martínez Fernández Torregrosa Salazar, was an illustrator who worked for some of the most important publications of the 50s and 60s of the last century. As a freelancer, she undertook assignments from a vast number of publications and advertising agencies. Especially important were the works she carried out for the newspaper ABC, the magazine Chicas and the collection Biblioteca de Chicas. In the advertising field, she stood out for her illustrations for Perfumes Parera, Publicidad Ribó and Elios and the Dardo agency, to whose team of illustrators she joined in the sixties. In the subsequent decades, already distanced from the profession, she pursued a discreet artistic career. This article explores the biography and the most notable contributions of a prolific artist who, through her idealised portrayal of women, contributed to shaping the imagery of beauty of women in the fifties and sixties. [ABSTRACT FROM AUTHOR]
ISSN:	11346396
DOI:	10.30827/arenal.v31i2.28798