Bibliographic Details
| Title: |
El arte de abrir corazones. (Spanish). |
| Authors: |
SALAS PARÉS, JAVIER |
| Source: |
Revista Istmo. dec/jan2024, Issue 395, p10-13. 4p. |
| Subjects: |
SOCCER players, ADVERTISING agencies, SOCIAL responsibility of business, ADVERTISING |
| Geographic Terms: |
MEXICO City (Mexico) |
| Abstract (English): |
The article in Revista Istmo focuses on the career and philanthropic work of Javier Salas Parés, president of Proeza Comunicación in Mexico. Salas Parés founded the agency Proeza-Slai in partnership with soccer player Enrique Borja in 1984. It highlights his participation in the Mexican Association of Advertising Agencies and his work on philanthropic projects, especially in support of schools with limited resources such as El Peñón and Montefalco. His focus on the importance of the human factor in advertising and his commitment to Corporate Social Responsibility are key aspects of his career. [Extracted from the article] |
| Abstract (Spanish): |
El artículo de la Revista Istmo se centra en la carrera y la labor filantrópica de Javier Salas Parés, presidente de Proeza Comunicación en México. Salas Parés fundó la agencia Proeza-Slai en asociación con el futbolista Enrique Borja en 1984. Destaca su participación en la Asociación Mexicana de Agencias de Publicidad y su trabajo en proyectos filantrópicos, especialmente en apoyo a escuelas con pocos recursos como El Peñón y Montefalco. Su enfoque en la importancia del factor humano en la publicidad y su compromiso con la Responsabilidad Social Empresarial son aspectos clave de su trayectoria. [Extracted from the article] |
| Database: |
Referencia Latina |
